So, in enterprise sales, why do calls happen? Enterprises often default to calls for these 4 totally-solvable reasons:

1. They don't understand what you offer.
2. They don't know how to use it.
3. They don't know your price.
4. They don't trust you.

If you want to try #nocalls, you need to solve these problems.”

— Zeke Gabrielse (via)